Optimove gears up for South African growth with Amelco partnership

Optimove is a CRM marketing platform in the iGaming sector， with a solution that will offer operators in South Africa capabilities including advanced generative AI， digital experience personalisation and native marketing channels.

Its integrated Customer Data Platform， AI orchestration engine， and other features have been optimised to increase loyalty and retention while monitoring the impact of player interactions， with Optimove saying it has delivered brands an average 33% increase in customer lifetime value.

The iGaming market is currently flourishing in South Africa， being the continent's biggest gambling market with its gross gambling revenue expected to pass $2.3bn by the end of the year. According to Optimove’s Director of Partnerships Dan de Souza， as this market grows，slots ‘it becomes paramount for operators to seize every opportunity to make a lasting impact.'

He believes Optimove's solutions will ‘empower[s] South African operators to stay one step ahead of the competition by putting players at the heart of every marketing action，’ with the company's partnership with Amelco expected to be a key part in delivering this objective.

This collaboration， which has already resulted in a joint client in the renowned South African operators Lulubet， looks to be one which will culminate in fruitful results.

Already providing solutions for bet365， Betfred and others， Optimove’s expansion into South Africa is one that could potentially play a factor in growing South African iGaming market.